Big Apple Circus
The Circus has been entertaining New Yorkers for many years and was the location of a yearly event held by Reservoir Capital. The event was put together as a client appreciation event, which entertained their client’s along with their families. GreyBox was challenged each year to creatively wow the potential attendees with captivating invitations displaying exciting graphics and specialty printing, binding and finishing techniques. This holiday event took place in 2006.
The theme of the Big Apple Circus for the year was a throwback to old days of the circus where one would experience the nostalgic thrills of bygone days. Taking this into account, we created an invitation that took cues from the old days. We custom designed all the patterns that would be the backdrop for the invitation. Images provided by the Big Apple Circus were old watercolor images of acts from the old days. We chose one typeface that we felt was a great representation from circus’ of the past and altered the sizing, color and layout throughout the entire invite.