The Baseball Center NYC
This 15,000 square foot training facility is the premier baseball-training center in New York City. Established in 2000, it provides the highest level of baseball and softball instruction in Manhattan. Staffed with an elite roster of professional coaches they provide; private lessons, clinics, birthday parties, summer camps and batting cage rentals. Children, adults and even professional baseball players utilize this Upper West Side facility to fine-tune their swing and field grounders.
The Baseball Center approached GreyBox to help distinguish them as a premier baseball and softball facility for kids of all ages in New York City. The only current branding they had was an abstract graphic of an old beat up baseball. This symbolized their vision of old school values that they teach at the fundamental level of instruction. We took the reins and designed a bold and engaging graphic identity. We cleaned up the baseball graphic and paired it with bold typography.