Our Work

Ashton Benefits

Ashton Benefits is an employee benefits firm with offices located in New York City and New Jersey. The organization consists of benefits consultants; insurance specialist, financial planners and administrators, which help companies, develop strategies and custom tailored industry-competitive heath plans.



The Ashton identity needed to convey a feeling of support, care and well being. The final logo was a blend of elements to symbolize the healthcare profession and the ideals behind Ashton Benefits. The two overlapping organic shapes create this sense of care and support for the individual wedged between two leaves in the middle.
We designed a custom pocket folder to house individual insert sheets that explained in more detail all of the services that Ashton provided for their clients. The folder itself had core information on the beliefs and philosophy of Ashton. The colors and imagery were upbeat and spoke to a universal audience.