Ashton Benefits is an employee benefits firm with offices located in New York City and New Jersey. The organization consists of benefits consultants; insurance specialist, financial planners and administrators, which help companies, develop strategies and custom tailored industry-competitive heath plans.
The Ashton identity needed to convey a feeling of support, care and well being. The final logo was a blend of elements to symbolize the healthcare profession and the ideals behind Ashton Benefits. The two overlapping organic shapes create this sense of care and support for the individual wedged between two leaves in the middle.