Our Work

Apollo Capital Management

Apollo is a leading global alternative investment manager. They are value-oriented investors in private equity, credit and real estate with over a hundred billion AUM. Apollo Capital Management is one of the largest and well-respected alternative investment management firms here in New York.

Overview

For their annual holiday celebration, Grey Box designed a series of invitations and save the dates. Along with the printed pieces, we additionally designed a website to promote the event and allow recipients the option to RSVP via the web. The events were being held in Chicago and New York at two different dates. The overall design was exactly the same, but we differentiated the cities with metallic gold and silver.
The one artistic element used throughout the pieces was a graphical snowflake which tied in with the winter theme and allowed us to pattern as a backdrop throughout all the pieces. The invitations were letter pressed on extra thick cotton paper with metallic ink and a blind letterpress. The blind letterpress allowed us to push some information into the paper while also allowing us to pop out certain information creating a visually engaging piece.