GreyBox Blog

Building Your Online Reputation

Apr 30, 2015

As the 21st century consumers turn to the Web to find information about products and services, your business should be equipped with the tools for promoting your online reputation. Below is a list of tried-and-tested ways to improve your company’s presence and image across various online platforms. Produce authoritative content regularly. Do you want to…

Mistakes Companies Make in Social Media Marketing

Apr 15, 2015

As a new terrain, social media marketing is a place for companies to explore a different language and master another approach to connecting with their customers. Because of this, companies are bound to make mistakes along the way. We’ve compiled a list of the most common ones below, and some of them are really easy…

Logo Design: Two Inspiring Redesign Stories

Mar 30, 2015

Any conversation regarding corporate identity almost always begins with the logo. As one of the primary tools for introducing a company or a brand to its target market, logo design calls for a considerable investment of time, effort, and other resources. In the case of the two examples below, logo design also demands the organizations’…

Corporate Branding Strategy: Leveraging the Legacy – Family Business Identity

Mar 15, 2015

In the United States and across the globe, millions of family businesses operate, achieving varying levels of success. Some actively establish a corporate identity as family-owned, while others do not leverage on this aspect of their background at all. For this entry, we ask the following questions: How does a company establish a family business…