GreyBox Blog

Brand Development: Reinforcing Ethical Branding

Aug 30, 2015

Amid the different socioeconomic, environmental, cultural, and political concerns facing most countries nowadays, many companies have become inspired to integrate a more socially relevant approach to the way they produce and market their products and services. The result is a brand development process that is based on promoting ethical consciousness among today’s consumers. Here are…

Marketing Materials and Strategies You’re Probably Taking for Granted

Aug 15, 2015

When discussing efforts to promote their brand or products, most companies turn to their marketing team, which is then expected to develop the traditional set of marketing materials, from pamphlets and posters, to videos and radio adverts, among other media. In truth, there is a host of alternative venues you can use to boost your…

Keep Your Customers Coming with Innovative Marketing Materials

Jul 30, 2015

Successful companies are built on a sustainable business model, and the use of marketing materials based on strategies that aim not just for one-time buyers, but a very loyal bunch of customers who are expected to come back for a product or service again and again. Below are some tried-and-tested ways to make everyone a…

The Story Behind the National Geographic Logo Design

Jul 15, 2015

Most of us are familiar with the National Geographic logo, whose design features a rectangular box in bright yellow. Beside it would be the text ‘National Geographic’ in its characteristic sans serif, all capital letters typeface. But what is the story behind this iconic logo? A booklet called Identify: Basic principles of identity design in…

Why it Pays to Publish Diverse Marketing Materials

Jun 30, 2015

One of the mistakes you can commit in handling your company’s online marketing efforts is offering just one type of marketing materials to your audience. Expert marketing strategists, however, stress the utmost importance of producing diverse types of content. Here is a list of reasons why it pays to do so: Diversity of content keeps…