GreyBox Blog

Common Myths in Social Media Marketing

Jan 15, 2016

Designed by Freepik In the last five years, we all saw how social media marketing changed the game when it comes to dealing with consumers. Today, most brands strive to build – and maintain – a solid presence on Facebook, Instagram, Twitter, Pinterest, and the like, with a team managing their social media community. Not…

4 Bad Social Media Marketing Habits to Break

Jan 01, 2016

Over the last five years, many business organizations have embraced social media as a marketing channel. In that period, companies have learned the ropes so to speak, understanding what kinds of content generate the most engagement, and knowing whom to follow and when the best time is to publish materials. Many have been since able…

Social Media Marketing: What to Post

Dec 15, 2015

In the previous blog entry, we talked about what you should not post on your company’s social media marketing platforms. This time, let us discuss what is actually worth posting, and which will improve your brand’s following and corporate identity. Good memes. The meme is perhaps the social media’s unique offering to the world of…

Social Media Marketing: What Not to Post

Nov 30, 2015

Social media marketing guidelines usually present long lists of amazing things to post on social media platforms. But very few explicitly talk about the unwritten rules of the business. What are the things that you should not post on a company’s community page? Check out this list. Hoaxes. It’s easier said than done, most of…

Brand Development: Why Truth in Advertising is Important

Nov 15, 2015

Truth in advertising is a valued principle in brand development and management. Truth in advertising simply means conveying in one’s advertising materials (from print ads to TV and radio commercials to Facebook adverts) only what your company can actually deliver. Your company should also be committed to the corollary: deliver as your advertising materials state….