GreyBox Blog

Strategy First: Behind the Website

Jul 05, 2017

Choosing an agency A gentleman who was running a fairly new small business in Manhattan first contacted me looking to develop a new identity and website for his young service business. He did his homework and interviewed a number of creative agencies, and after numerous phone conversations, he narrowed it down to GreyBox and another…

GreyBox Creative featured amongst Leading Branding Agencies in Clutch 2016 Coverage

Dec 02, 2016

GreyBox Creative has recently been featured in ongoing coverage of leading US-based branding agencies. The coverage is attributed to Clutch, a ratings and reviews platform for B2B service providers, with a particular focus on branding agencies. Firms included in Clutch coverage are evaluated on both a quantitative and qualitative scale. Quantitatively, Clutch analysts referred to…

The Importance of Website Security

Sep 14, 2016

Many people think that once a website is launched, that it marks the end of a project, and that the new website will run without errors, downtime, or potential issues. However, nothing could be further from the truth. I have personally witnessed countless sites remain completely unchanged for weeks, months, and even years at a…

The Power of Influencers in Social Media Marketing

Mar 01, 2016

We all know that actors, musicians, sports figures, fashion models and other celebrities wield significant power in shaping consumer behavior. This has been, after all, the basis of paid brand endorsements which are among the pillars of traditional marketing. In the age of social media marketing, this power has only become more manifest. Through social…

Internet Reputation Management: A Step-by-step Guide to Handling Negative Review

Feb 15, 2016

Designed by Freepik These days, a negative review published online can easily destroy a business. It’s therefore very important for businesses to maintain a pool of qualified internet reputation management professionals to deftly handle the organization’s image, and promote its products and offerings online with aplomb. How do experts handle negative content about their brand?…